TRUSTe Data Collection Certification

Powered by our Data Privacy Management Platform, this certification reduces privacy risks for companies that act as a 3rd Party data collectors across desktop or mobile environments. This is vital for any company that collects data, such as Personally Identifiable Information (PII) and sensitive segments.


Demonstrate privacy compliance and a high commitment to following data collection best practices with an independent third party review and certification from TRUSTe.

Technologies are quickly evolving across mobile and cross-device environments – meaning more and more consumer data is passed through those channels. These complexities, as well as the increase of self-regulatory enforcement, are placing 3rd Party data collectors at risk and can lead to potential consequences of legal fees and fines for non-compliance.

TRUSTe Certifications are conducted in three phases:


Assessment Phase

Privacy Assessments provide the information required to understand and remediate compliance risks. An experienced member of our Global Privacy Solutions team guides you through the process, utilizing our proven methodology and powerful technology.


Remediation and Certification Phase

Based on the information gleaned from the assessment, a member of the Global Privacy Solutions team guides you through the remediation process, helping to ensure required changes are completed.


Ongoing Monitoring and Guidance Phase

It contains searchable audit trail, dispute resolution, ongoing monitoring and guidance and TRUSTe privacy feedback button

Assessment Phase

Privacy Review

The first step is to define the assessment scope by business units, product/service lines, and digital properties (websites, apps, cloud platforms). A member of our Global Privacy Solutions team works with your team to efficiently guide discovery of necessary information, including relevant data flows and evaluation of your privacy policies and practices against relevant standards.

Findings Report

A findings report is delivered which includes a gap analysis, risk summary and remediation recommendations. The report outlines actionable steps required to achieve compliance.

Remediation and Certification Phase

Remediation / Validation

A member of the Global Privacy Solutions team assists with any necessary remediation steps, including providing relevant templates and process change advice. We then validate that your privacy statements accurately reflect your updated privacy practices and are consistent with applicable standards.

TRUSTe Privacy Certification Seal

After completing the required changes, we authorize your use of the TRUSTe Certified Privacy Seal for display on approved privacy notices and digital properties linking to that notice. The seal is hosted and linked to a TRUSTe Validation Page to provide real-time verification along with an easy-to-understand consumer notice verifying your company meets globally recognized privacy requirements.

Letter of Attestation

As proof of TRUSTe Certification, an official Letter of Attestation can be shared with your business partners, providing your organization with competitive differentiation.


Ongoing Monitoring and Guidance Phase

Searchable Audit Trail

All assessment work and supporting documentation is available in a searchable, central repository – providing a way to respond to inquiries and demonstrate compliance for internal / external audits.

Ongoing Monitoring and Guidance

Ongoing compliance monitoring is provided throughout the term of the agreement. Access to privacy experts is provided for ongoing policy guidance along with educational webinars, events, whitepapers, client advisories, privacy tips and research.

Dispute Resolution

Access to our third-party dispute resolution service, which helps efficiently manage privacy inquiries from customers and addresses dispute handling compliance requirements.

TRUSTe Privacy Feedback Button

External demonstration to consumers, business partners and regulators showing that your company uses TrustArc technology and tools to manage privacy-related questions or concerns. The Privacy Feedback Button may be placed on your digital Privacy Policy page, linking to a mechanism for consumers to submit questions or feedback.

TRUSTe Data Collection Privacy Certification

To see all TRUSTe Certifications and Assurance Services, visit Demonstrate Compliance.